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Technology Consulting for Smart Play Advisors

June 2, 2023
Project Overview

Smart Play Advisors, a newly launched consultancy focused on the iGaming industry, sought to establish a strong technological foundation that would enable them to provide cutting-edge marketing solutions and strategic guidance to their clients. As a new business, their primary goal was to implement scalable, integrated systems that would streamline operations, enhance data analytics, and ensure data security. MadHouse Media was tasked with developing a comprehensive Technology Consulting solution that included cloud migration, data automation, and cybersecurity implementation to support the rapid growth and efficiency Smart Play Advisors needed from day one.

ClientSmart Play AdvisorsYear2024AuthorCasey JonesShare
Technology Consulting for Smart Play Advisors

Client Overview:

Smart Play Advisors is a newly established consultancy dedicated to empowering iGaming operators by providing expert marketing solutions, strategic guidance, and a deep understanding of the industry. As a new business entering the competitive iGaming space, Smart Play Advisors wanted to ensure they were leveraging the most effective technologies from the start, focusing on streamlined operations, data-driven decision-making, and scalable solutions.

Challenges:

As a newly formed business, Smart Play Advisors faced several challenges related to setting up a robust technological foundation:

  • Implementing strong security protocols: As they handled sensitive client data in the highly regulated iGaming industry, Smart Play Advisors needed a robust cybersecurity framework from the outset to protect client information and ensure compliance.
  • Need for a cohesive technology stack: Smart Play Advisors needed an integrated technology infrastructure to handle data, client management, and communication effectively.
  • Lack of automated data analytics: The company required systems to automatically collect, aggregate, and analyze data from multiple marketing platforms to provide their iGaming clients with actionable insights.
  • Cloud-based solutions for scalability: The team needed a scalable, cloud-based system to support collaboration across remote locations and ensure seamless growth as the company took on more clients.

Solutions Implemented:

MadHouse Media provided Technology Consulting services that set Smart Play Advisors up with a cutting-edge, scalable technology infrastructure designed to support rapid growth, data-driven insights, and security from day one.

1. Technology Stack Integration:

  • Developed a comprehensive technology stack that integrated client management, marketing analytics, and communication tools, ensuring that all systems worked seamlessly together. This provided the team with a unified platform for managing client projects, analyzing data, and automating workflows.

2. Cloud Migration & Scalability:

  • Implemented a cloud-based infrastructure to allow the team to work remotely and collaborate efficiently. The cloud solution offered scalability as the company expanded, ensuring that Smart Play Advisors could easily handle an increasing number of clients without technology bottlenecks.

3. Data Analytics & Business Intelligence Setup:

  • Set up a business intelligence (BI) platform that automatically aggregated data from marketing platforms such as affiliate networks, SEO tools, and PPC dashboards. This provided real-time data analysis, enabling Smart Play Advisors to offer detailed, actionable reports to their iGaming clients without the need for manual data processing.

4. Cybersecurity Framework Implementation:

  • Implemented a robust cybersecurity framework to protect client data and comply with iGaming regulations. This included multi-factor authentication (MFA), data encryption, and secure access protocols, ensuring that the company started with strong security practices.

Key Metrics & KPIs:

Technology Efficiency:

  • Before: As a new business, Smart Play Advisors had no integrated systems and relied on manual processes for managing client data and analytics.
  • After: With a fully integrated technology stack, the team experienced a 40% improvement in operational efficiency, reducing the time spent on administrative tasks.

Cloud Collaboration Benefits:

  • Before: Collaboration and data access were limited without a unified, scalable system.
  • After: Cloud migration enabled remote collaboration, improving project turnaround times by 35%, with the capacity to scale as new clients were onboarded.

Data Reporting Efficiency:

  • Before: Data reporting required significant manual effort, slowing down the delivery of insights to clients.
  • After: Automated data collection and reporting reduced the time required to generate client reports by 80%, allowing Smart Play Advisors to deliver insights faster.

Enhanced Security:

  • After: The new cybersecurity framework ensured that the company operated with zero security incidents and full compliance with industry regulations from the start.
  • Before: Initial security measures were limited, posing potential risks for client data security.

Results:

Within the first 6 months of launching their business with MadHouse Media’s technology consulting solutions, Smart Play Advisors saw immediate benefits:

  • Revenue increased by 28%, growing from $500,000 to $640,000, as they were able to efficiently manage and serve more clients.
  • The cloud-based infrastructure supported a 50% increase in client capacity without the need for additional technology investments.
  • The streamlined technology stack and automated data analytics provided Smart Play Advisors with the tools to deliver faster, more accurate insights to their iGaming clients, improving client satisfaction and retention.

Quote from Client:

“Starting with the right technology made all the difference. MadHouse Media set us up with a streamlined, secure, and scalable system that allows us to focus on delivering value to our clients without worrying about tech bottlenecks. We’re growing faster and smarter because of it.”